| Advertising sales and planning |
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Advanced Scheduling That Improves ROI and Client Satisfaction
Advertisers want it all: prime-time audience, late-night costs. And sales departments want to satisfy advertisers while maximizing revenue. However, conflicting requests typically cost broadcasters 20% of ad revenues, thanks to poor allocation and scheduling. Advanced scheduling brings it all together with efficient planning for slots, spots and promos.
ILOG solutions
ILOG solutions automate ad planning no matter how complicated the schedule, quickly
sorting through multiple constraints: hourly slot capacity, competition, program
mix, duration, frequency. ILOG performance means a quick return on investment
-- and increased client satisfaction.
Next steps
Learn more about how ILOG can help you develop advertising sales and planning applications.
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