Online stores are blurring the line between products and services. Products, delivery and customer support are becoming more important than small differences in price. Online shoppers expect up-to-date information to help them make purchase decisions.

Solutions from ILOG
ILOG's optimization suite helps e-commerce sites make appropriate purchase recommendations. Customers have the opportunity to define purchase requirements early in the selection process, registering preferences in a matter of seconds. Relevant guidance makes it far more likely that consumers will reach the fulfillment stage:

• Build sophisticated profiles to drive complicated decisions
• Maintain tailored user profiles that streamline order processing
• Provide customers access to rapidly changing information in real time
• Configure products and services based on customer criteria

ILOG customer: Siebel Systems.