The Internet is becoming the preferred medium for booking travel. As online competition intensifies, consumers are growing more demanding. Unless customers can select complete travel packages within a few clicks, they'll leave - and find a website where they can.

Solutions from ILOG
ILOG optimization and business rule products can equip e-travel sites to adapt to customers:

• Build sophisticated profiles to drive complicated decisions
• Maintain tailored user profiles that streamline order processing
• Capture individual preferences for hundreds of customers
• Configure travel packages to determine best possible offer
• Personalize promotional activities to customer profiles