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Implement Accurate and Effective Promotions
Run promotions tailored to market conditions, and go beyond nationwide vendor campaigns. ILOG business rule technology (BRMS) coordinates promotional efforts among departments, suppliers, regions and channels. Marketing managers use templates to define campaigns based on market-specific demographics. Companies track promotions in realtime, monitoring effectiveness.
Travel product providers, travel agents, tour operators and Global Distribution Systems (GDSs) rely on ILOG BRMS to:
- Dynamically promote products based on customer profiles and behaviors
- Evaluate promotions
- Deploy promotions consistently across channels
- Enable local property managers to customize promotions
- Easily simulate effects of campaigns on revenue and inventory
- Reduce time-to-market of new promotions
- Trigger promotions depending on inventory level
Create a flexible, responsive pricing system
ILOG BRMS provides advanced rule management and authoring capabilities designed to empower both business professionals and developers. It includes features such as permission-based access control, metadata, history management, versioning, a central rule repository, decision tables and trees, a high-performance rule engine with business-action language and a point-and-click user interface for business users, the ability to perform what-if scenarios, testing, reporting and a variety of rule maintenance tools.
Recognized for its ease-of-use and integration, ILOG BRMS supports both real-time and batch processing. Travel companies can leverage their existing IT investments including legacy platforms, open technologies and industry data standards such as XML.
Leading travel companies rely on ILOG BRMS
Travel companies rely on ILOG technology to automate decisioning capabilities across their distribution processes. ILOG clients include Travelocity, Amadeus, Opodo, Cendant, TUI, Hotwire and Harrah’s.
Dedicated business and technology support
ILOG provides complete services for consulting, education and customer support. ILOG’s best practices, templates and methodology, along with professional expert support, help travel companies build cutting-edge underwriting and policy administration systems faster and with the greatest returns. ILOG consultants work with customers to guarantee their success with ILOG software.
Next steps
Learn more about how ILOG can help your company improve claims efficiency and achieve superior return on investment (ROI).
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