| Pricing and revenue management |
|
Deploy Consistent and Responsive Pricing
In the travel industry, prices depend on the product, region, market segment and market conditions. Proposing the right product to the right customer at the right time is at the heart of a successful business strategy. When trying to diversify products, commercial conditions, promotions and customer profiles, managing prices in reservation systems can become challenging.
ILOG BRMS removes these challenges. It significantly simplifies the pricing process by structuring, storing and versioning pricing rules. Marketing teams can write and validate their own rules, maintaining control over their policies. Rule language flexibility removes fare structure restrictions, depending on third party suppliers. Rule interaction and impact can easily be tested before deployment. Scalable, high performance rule engines reduce load on the central reservation system (CRS) and have the flexibility to process growing Web-based transactions.
Travel product suppliers, travel agents, tour operators and Global Distributions Systems (GDSs) rely on ILOG BRMS to:
- Deploy heterogeneous fares on multiple products
- Define consistent fares across channels
- Apply appropriate discounts and loyalty programs rewards
- Localize fares
- Reduce time-to-market of new products
- Compute accurate and consistent prices for dynamic packages
Create a flexible, responsive pricing system
ILOG BRMS provides advanced rule management and authoring capabilities designed to empower both business professionals and developers. It includes features such as permission-based access control, metadata, history management, versioning, a central rule repository, decision tables and trees, a high-performance rule engine with business-action language and a point-and-click user interface for business users, the ability to perform what-if scenarios, testing, reporting and a variety of rule maintenance tools.
Recognized for its ease-of-use and integration, ILOG BRMS supports both real-time and batch processing. Travel companies can leverage their existing IT investments, including legacy platforms, open technologies and industry data standards such as XML.
Leading travel companies rely on ILOG BRMS
Travel companies rely on ILOG technology to automate decisioning capabilities across their distribution processes. ILOG clients include Travelocity, Amadeus, Opodo, Cendant, TUI, Hotwire and Harrah’s.
Dedicated business and technology support
ILOG provides complete services for consulting, education and customer support. ILOG’s best practices, templates and methodology, along with professional expert support, help travel companies build cutting-edge underwriting and policy administration systems faster and with the greatest returns. ILOG consultants work side by side with customers to guarantee their success with ILOG software.
Next steps
Learn more about how ILOG can help your company improve claims efficiency and achieve superior return on investment (ROI).
|
